You already know that running a great chipper is about more than just crispy batter and perfectly cooked chips. It’s about being a local favourite, serving up comfort food fast, and keeping hungry customers happy, whether you’re a landmark in Swords or the go-to spot in the heart of Dublin.
But in 2025, with everyone glued to their phones, how do you ensure your chipper is the one they choose when hunger strikes? The secret weapon might just be a high-performing website. Let’s break it down.
1. Be the Top Catch for “Chipper Near Me” Searches
Think about how people find a takeaway now. They search online! Local searches are king.
- Local Intent is Huge: A massive 46% of all Google searches are looking for local information (Search Engine Roundtable). People are actively searching for “chippers near me” or “fish and chips [your town]” right now.
- Irish Habits: Statistics show 77% of Irish consumers research local businesses online every week, with 56% doing so daily! (ProfileTree). They’re looking for you!
- Fast Conversions: Critically, 76% of people who search for something nearby on their smartphone visit a related business within just one day (Google). A great website, paired with an up-to-date Google Business Profile, puts your chipper front and centre when people are ready to order.
2. Showcase Your Menu & Delicious Deals Online
Your website is your digital menu board. For many hungry customers, it’s the very first impression they get. Make it a good one!
- They Check Before Ordering: People absolutely look online before deciding where to get their takeaway. Research shows 77% of diners visit a restaurant’s (or takeaway’s) website before choosing (Restaurant Dive). Your menu needs to be online and easy to find.
- Don’t Let a Bad Website Cost You Orders: Nearly 70% of people have been put off visiting or ordering from a place because of its website! Maybe it was confusing, looked ancient, or was unusable on their phone (where 65% of Irish site visits happen – ProfileTree).
- Tempt Them! Use clear photos of your best offerings (if you have them!). Most importantly, provide an easy-to-read, up-to-date menu with clear prices and any special deals online – it’s absolutely essential for takeaways.
3. Make Ordering a Breeze: Online Systems & Info
Make it dead simple for customers to order from you, especially when they’re in a rush.
- Embrace Online Ordering: This is huge for chippers. Offering online ordering for collection or delivery is almost expected now. In 2024, 46% of Irish internet users ordered ready-made food online (CSO Ireland). A smooth, reliable online ordering system directly integrated into your website captures this massive market.
- Essential Info, Easily Found: Your website must clearly display your opening hours, exact location (with a map!), and phone number. Make it effortless for people ordering quickly on their mobiles.
4. Build Your Local Reputation
A website isn’t just functional; it helps solidify your spot as the go-to local chipper.
- Show Off Happy Customers: Easily link to or display positive customer reviews from Google or other platforms to build trust.
- Share the Deals: Got great meal deals or weekly specials? Your website is the perfect place to shout about them.
- Connect Your Socials: If you use Facebook or Instagram, link them up so customers can easily follow you.
Ready for a Website That Works as Hard as Your Fryers?
A high-performing website isn’t just an optional extra; it’s a powerful tool that attracts hungry local customers, makes your menu easily accessible, simplifies ordering, and builds trust in your community. It drives orders and boosts your bottom line.
At FIRSTIMPRESSION, we specialise in creating effective, user-friendly websites specifically designed for takeaways and chippers like yours. We know how to make your menu shine online and turn hungry searchers into regular customers.